News Room
Polyester Fibers Launches New Corporate Web-Site
Pontotoc, Mississippi, June 18, 2009 (Business Wire) - Polyester Fibers, an Empire Investment Holdings company, announced today that it has launched its new corporate website, www.poly-fibers.com. Polyester Fibers is the largest manufacturer and distributor of value-added, high-loft non-woven materials for the bedding, furniture, filtration, industrial and retail marketplaces.
Polyester Fibers was acquired by Empire Investment Holdings in November 2008 from Leggett & Platt. In December 2008, the company, with the support of the Empire marketing transition team, launched a multiple phase strategic branding campaign. The campaign focused on two key initiatives; unify a decentralized organization which contained several well known brands, and design a fresh look that is aligned with the company’s new culture, which has a heightened focus on quality and innovation. The final phase of the strategic branding plan was the launch of the new corporate website.
The website provides online visitors with dramatic improvements in navigation, clarity and appearance. It also clearly demonstrates the diversity of Polyester Fibers, through its various product lines, markets served, geographic footprint and distinct business divisions. The site was designed to be interactive and to reach the diverse industries that Polyester Fibers serves.
"As the nation's largest manufacturer and distributor of non-woven fibers, we needed an online tool that could convey to the marketplace our diversity and stability." said Thomas Wood, president of Polyester Fibers. "We also designed a solution that could scale up to support our growth, provide our future and loyal customers a vehicle to access product information and stay current with our ongoing announcements."
About Empire Investment Holdings
Empire Investment Holdings ("Empire") is a private investment firm focused exclusively on the acquisition and strategic management of non-core business units from the Global 2000. Empire adheres to a well defined and focused acquisition strategy that is driven by the firm's history in acquiring, operating and managing over 40 corporate divestitures across several industries. Empire's approach is specialized in addressing the complexities of acquiring corporate divestitures, as well as ensuring post close business continuity.
About Polyester Fibers, LLC
Polyester Fibers is the largest and most flexible manufacturer and distributor of value-added, high-loft nonwoven materials for the bedding, furniture, filtration, craft, and seasonal markets in the United States. The company, comprised of 5 operating units; Tupelo Fibers, Cameo Fibers, Cumulus Fibres, Mountain Mist and Buffalo Batt, has more than 450 employees serving thousands of customers in the United States, Canada, and Europe.
BACK
Terms of Use l Privacy Policy
